4.4 Template demonstrating worked example of 5.1:

QUESTION
ITEM
REQUIRED
SUBMITTED
1
Business name    
Paul Dunwell T/A Ads Infinitum
2
Company registration number (if applicable)    
n/a
3
Name and position of person to contact regarding this bid    
Paul Dunwell, Proprietor
4
Operational address    
80 The Lamports, Alton, Hampshire GU34 2QU
5
Telephone numbers (day and evening, landline and mobile, wherever possible)    
Day and evening both 01420 86953 and 077 4947 3052
Answer
Answer
6
Email address (secure and confidential)    
info@ads-infinitum.co.uk
7
VAT registration number    
n/a
8
Company website(s)    
www.ads-infinitum.co.uk
9
Describe your company structure (please observe a 50 word limit)    
Essentially mine is a small business that employs me, and others who are likewise freelance creatives from different disciplines, to generate and deliver solutions on an ad hoc basis.
10
What is your company’s core business?    
Traditional and new media solutions, with copywriting and project management at the core.
11
What additional products / services does your company provide which are relevant to this bid?    
Our WWW Welcome to Willing Workers disk-based pack, which is also supplied as a website bolt-on
12
Are you currently able, because you already have an off-the-shelf product or service which closely matches our needs, able to shorten the development time and significantly reduce our costs?    
Yes
13
If the answer to the previous question is ‘yes’, then please estimate the percentage overlap between the product / service you already have and the product / service we need.    
99%
14
Does this business or its key personnel already have a track record of supplying our department as a client? If so outline that record.    
No
15
Does this business or its key personnel already have a track record of supplying any British government department as a client? If so outline that record.    
Yes. Have written for the Office of National Statistics
16
Does this business or its key personnel already have a track record of supplying any local government department as a client? If so outline that record.    
Yes. Have written decentralisation literature for West Lothian Council
17
Does this business or its key personnel already have a track record of supplying any foreign government department as a client? If so outline that record.    
Yes. Have written for the Swiss Government – a report on a NASA-sponsored course
18
Would you need to subcontract all or part of the work involved in this contract? If yes please give an estimated percentage the value.    
No. n/a
19
Company financials – please give most recent figures for both annual turnover and annual gross profit    
Turnover: £150K Gross Profit: £75K
20
How many employees do you currently have?    
Technically none but utilise a team of 7 - 10
21
Please outline how a client’s account would be managed to deliver our requirements, detailing any dedicated resource, working hours and out-of-hours coverage.    
We can offer a genuine 24/7 service to the point of delivery and with any subsequent snaggings, however unlikely
22
Typically, how many other customers / sites would the relevant account manager look after?    
6 - 8
23
Please give the average account value per annum maintained by an account manager?    
£15K
24
Do you have a dedicated help desk and / or staff who’d respond to a call-out?    
Yes on both counts
25
Please provide details of how your company operates emergency cover    
I, as the business owner, am available 24/7 in any emergency
26
What is your geographical coverage in respect of servicing?    
Global
27
Please identify the percentage of your business already involved in relevant business    
60%
28
Who do you consider to be your 3 main competitors?    
Mistera, Saatchi and O&M (in order of seriousness)
29
What selection criteria do you use, if applicable, when selecting a 2nd tier supplier?    
Not ordinarily applicable
30
What Key Performance Indicators (KPIs) do you apply to these 2nd tier partners?    
Competitive cost and quality
31
Can you confirm that none of your workers including 2nd tier suppliers is paid less than the minimum wage?    
Yes
32
Based on your experiences as a supplier of a product and/or similar to that which we need, how would you expect to take costs out of our system?    
By offering you a ready-made off-the-shelf solution that is almost exactly what you need
33
What do you anticipate will be the main market influences in the next 12 months?    
The Greek Government default on its loans
34
What do you anticipate will be the main market influences in the next 36 months?    
The Italian and Spanish governments default on their loans
35
Based on your experience of large complex accounts, what – in your estimation - are the key success factors?    
Ability to listen to the brief, logistical capacity, an ability to identify and implement creative solutions
36
How do you benchmark your selling costs to ensure that they remain competitive?    
We casually make enquiries regarding competitor rates but price to remain busy – not idle or overwhelmed
37
Do you operate a just-in-time (JIT) system to either source those products and / or services you need or to deliver the products and / or services which you would provide were you to win this bid? If the answer is ‘yes’, please provide details.    
Yes we run JIT for items like consumables e.g. disks, because these are always obtainable and having them as inventory eats into cash-flow
38
Do you already provide products and / or services which are compliant with audited and / or tested standards? Please provide details if the answer is ‘yes’    
The only standards applicable here are via 3rd party programs that identify errors and omissions in our self-opening disks or similar
39
In general any business providing products and / or services to our department will need to satisfy a security audit. Have you any concerns over this which we should know about at the outset?    
None. No criminal record. Not bankrupt. Have signed the Official Secrets Act in 1974.
40
In respect of IT and the holding of data, as well as in respect of the handling of confidential briefs and the discharging of sensitive tasks, we shall require assurances that your business takes reasonable precautions to avoid commercial or logistical disaster, let alone a potentially embarrassing lapse of security. Please outline the systems that you use, the equipment including hardware and software, and the training and experience which your key operatives possess.    
Our system is handled by fully-approved external IT security contractors.  
41
Is there something which we’ve not covered with our questioning which you feel is important? In particular is there any factor, or are there any factors, which leave you in a unique position to win this bid?    
Yes. We’ve already created exactly what you want. It’s uncanny. We could almost have written the brief.
42
Confirm that the person entering this bid has the signing authority, and/or the full approval of a person with that signing authority, to enter this bid    
Yes, confirmed